Soil resistant
Wool is naturally soil resistant because of its protective outer layer which traps dirt in the upper area of the carpet pile so that it can be easily removed by vacuuming. Wool also hides soil particles away from view, so your carpet will look cleaner for longer.
Stain resistant
88% of spills in the home are water-based. Wool is water-repellent due to a fine natural protective layer. When liquid is spilt on your wool carpet, it will form beads on the surface, allowing time for you to blot them up before they can be absorbed and cause a stain.
Ages gracefully
A New Zealand wool carpet, like a beautiful piece of wooden furniture, ages gracefully over time, making it a long-term investment. Even as the fibers begin to wear from the surface, a New Zealand wool carpet will retain its good looks.
Resilient
Wool is made up of millions of tiny springs, formed by the corkscrew shape of the crimp that is permanently set into the wool as it grows. Wool can withstand being stretched or compressed by as much as 30% of its length and still spring back to its original dimensions and shape. Indentations left by heavy furniture will spring back up as the fibers absorb water vapor from the air or during professional cleaning.
Tough
Wool is naturally tough because it has developed over thousands of years to protect sheep from all sorts of climatic and environmental conditions. Wool is so strong it is even used to make tennis balls and the filling in professional baseballs. Wool can be bent and twisted over 20,000 times without breaking or losing its shape and springiness. This means a wool carpet will retain its good looks and natural benefits, even under the most trying conditions.
Temperature-safe
The unique natural structure of wool means that a burning ember or cigarette will not cause a wool carpet to immediately catch alight or melt. This allows time to safely retrieve the burning object before serious damage can occur. Any burning that may occur forms a cool, self-extinguishing char which is easily brushed away. A synthetic carpet can be permanently damaged by melting from exposure to flame or heat.