The influence of colour impacts greatly on our lives. We are all
drawn to colour, whether consciously or sub-consciously, and should not
underestimate the powerful effect it can have in transforming our
personal environment. It is important we surround ourselves with what
we like, identifying with the personal preferences and tastes which
appeal to our emotions.
The point of presenting new trends is to reflect what is happening
in the world at large and to explain why styles change. Cultural and
economic conditions have played a significant role in recent years, and
although there is cautious optimism, they will continue to affect
tendencies for the foreseeable future. As a result, consumers are now
far more discerning when it comes to home décor. The growing
importance placed on interior lifestyle has led to a much increased
choice of decorating options.
Emerging colours are ever more influenced by the natural world.
Organic materials are replacing glossy alternatives preferred before the
economic downturn, identifying with reassurance and longevity, heritage
and tradition. These trends are becoming the backbone of new modern
homes. Eclecticism has become a trend within itself, ie. individual
expression through colours we like and feel comfortable with, and
surrounding ourselves with styles and possessions which make us feel
good. The ‘new modern’ is synonymous with cocooning where new design
meets a hand-made culture.
The Wools of New Zealand interior colour predictions for 2011
incorporate an inspirational palette of 100 evocative shades, dyed on
Laneve™ New Zealand wool. The company recently launched the integrity
mark Laneve™ to offer assurances regarding the traceability and
sustainability of New Zealand wool.
The exceptional whiteness and purity of Laneve™ New Zealand wool
not only makes it the best choice for dyeing but also demonstrates the
dynamic clarity and lustre emanating from beautiful tones illustrated in
the colour forecast.
The palette, created by leading colourist Joanna Ramsden and
containing luxurious shades of white – delicate iced pastels, classic
neutrals, sophisticated naturals, chic mid-tones, rich and exotic earth
shades, fashionable vibrant brights, and deep mysterious darks, is now
available either as boxed wool poms or a fan card
For further information please contact:
Wools of New Zealand
Centre of Wool Excellence
29 Little Lane
Ilkley
LS29 8HX
Tel: +44 1943-603888
Fax: +44 1943-817083