Tai Ping, one of the world’s leading carpet manufacturers with a
presence in more than 100 countries, has entered into a partnership
agreement for use of the Laneve fibre integrity brand.
As a Laneve brand partner, Tai Ping will use Laneve accredited wool
in select carpets and rugs sold throughout North America, Europe and
Asia.
Tai Ping is recognised as the carpet designer and manufacturer of
choice for a discerning global clientele. Its collections, which include
more than 10,000 designs, grace the floors of high-end residences and
palaces, private jets, yachts, hotels, casinos, airports and convention
centres around the world. Tai Ping is a public company traded on the
Hong Kong stock exchange.
Tai Ping is a vertically integrated enterprise, with carding,
spinning, dyeing, Axminster, hand-tufting pass-tufting, Wilton,
automotive and carpet tile capabilities. It uses primarily New Zealand
wool and plans to use Laneve brand fibre in select Tai Ping and Edward
Fields collections. Edward Fields, a luxury company noted for its
handmade expertise, was purchase by Tai Ping in 2005.
Laneve is the fibre integrity brand of Wools of New Zealand, a
business unit of Wool Partners International. Laneve partnerships commit
the brand partners to use New Zealand wool meeting specific standards
on farming practice, animal welfare, sustainability, traceability and
the environment.
Wools of New Zealand provides a range of services to its brand
partners, including market development, branding, creative and technical
assistance. It works with more than 100 carpet and rug brand partners
in North America, Europe, Asia, Australia and New Zealand.
Wool Partners’ Chief Executive Officer, Iain Abercrombie, said the
company was delighted to have concluded an agreement with a global
pacesetter in carpet design. “The relationship with Tai Ping will be one
of the driving forces in raising the profile of the Laneve brand
internationally,” he said.
“It builds on the presence already established by Wools of New
Zealand internationally, and on Laneve in the United States, where we
have so far announced 18 Laneve brand partnerships. We expect to
announce a number of European brand partners for Laneve in the near
future.
“The Laneve programme is helping to build a broader base of
committed purchasers of New Zealand wool. Along with the relationships
already in existence for the Wools of New Zealand brand and a range of
contracts for other forms of commercial supply, this will increase the
overall demand for New Zealand wool and thus help realise the true value
of our clip.”
Eric Cooper, Tai Ping’s Vice President of Global Technical
Operations and Sustainability, said today: “New Zealand wool has long
been our fibre of choice. Not only does it support our sustainable
commitment, it provides the clarity of colour, strength and luxurious
lustre our high-end clientele demands.
“As a Wools of New Zealand partner since 1995, it makes perfect
sense for us to embrace the use of Laneve. We applaud the enhanced focus
on sustainable practices and are pleased to be an inaugural Laneve
partner.”
For enquiries:
Barry Akers
64 9 309 5656
64 21 571 234
akers@senescallakers.co.nz