A PASSION FOR WOOL, A LOVE FOR THE WORLD

We’re 100% owned by the farming families who grow our wool and, like all New Zealanders, they care about passing on our world to the next generation in as good, if not better, condition than it is now. By being accountable, traceable and sustainable at all times, we aim to lead the world in growing the highest quality wool in the most environmentally sensitive way.

This is helped by New Zealand having the ideal climate to grow wool and our 27 million sheep having been bred to produce the right fibres needed for interior textiles and clothing. Thanks to our climate, sheep and farming practices, New Zealand sheep grow whiter, more consistent and produce more wool per sheep than their cousins in other parts of the world.

INTEGRITY

We believe in being transparent and traceable at all times. This gives peace of mind that we’re always maintaining the best practises in animal and social welfare as well as land management. 

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INNOVATION

Improving the way we grow wool today leads to a better tomorrow. This is why we invest in ongoing research into reducing our environmental impact while at the same time raising standards.

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SUSTAINABLE

New Zealanders believe in protecting our world for the next generation and we’re no exception. Produced with low environmental impact, our wool is grown with an exceptional level of respect for each animal’s welfare as well as the environment.

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WOOL FOR A BETTER WORLD

We’ve a long of history of doing the right thing. We call this ‘Wool for a Better World’ which is a term that has become our mantra. It’s seen our purpose and values become synonymous with sustainability and strong ethics at all times.

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BENEFITS OF NEW ZEALAND WOOL

The purest air, the purest water and the cleanest soils all combine to help grow wool of the highest quality. But that’s just half the story as they also create wool that provides a host of benefits.

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In partnership with

M&S

In partnership with