New Zealand wool really is the brighter choice, being whiter with a higher lustre than other wools for cleaner pastel shades and deeper black.
Asthma sufferers can breathe easy thanks to wool being a natural air filter, trapping allergens like dust and pollen. Also, wool is a natural non-allergenic fibre, making it perfect for anyone with allergies.
Wool doesn’t burn until it reaches a very hot 700°C. Even then, it self-extinguishes once the source of the heat is removed.
Wool absorbs indoor contaminants and purifies the air by removing harmful gases and locking them away for up to 30 years.
Wool textiles absorb noise and create warmth for a better place to relax, concentrate or simply enjoy life.
Our sheep are farmed to grow wool in the most renewable way possible. Each sheep grows a new fleece every year. Also, wool is biodegradable and full of essential nutrients that can help plants grow, while wool textiles can be returned to nature or recycled.