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In February 2021, we plan to have branded Wools of New Zealand woollen carpet sold in retail stores in New Zealand. As consumers are becoming more conscious about the products they buy and how they are made, we at Wools of New Zealand see an opportunity to encourage the purchase of woollen carpets, with all its benefits, over synthetic carpets. Our aim is to deliver quality woollen carpets to New Zealanders with prices that are competitive with synthetic carpets to provide good farm gate return on wool. We are focused on driving increased demand for wool and capturing more value by “being no more than one step removed from the consumer”.  We believe that this move will help all New Zealand wool farmers as it aims to increase the demand and consumption of woollen products.

 

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