Until recently we only sold wool. Our sole purpose was to link brands with farmers so they could acquire the perfect wool for its given purpose. Wool comes in many thicknesses (microns) and lengths. Even the colour varies depending on the local climate. Our task has been to match the perfect wool to the perfect product. We are matchmakers between global brands and farming families.
The benefits are efficiencies in how wool is processed, a more consistent quality for the manufacturer and an authentic story for the brand. The ultimate winner is the planet as smarter value chains means less waste on the farm and in factories.
The carpet buyer also wins as using great wool to control quality through fiercely efficient value chains means lower costs. Our international partners have state-of the art technology that makes yarn and carpet with super-efficiency.
Some partners have reported that using our purpose grown fibre dramatically improves the efficiency of their factories and the quality of their carpets. That’s good for everybody.
Products that are built on our wool qualify to carry the Wools of New Zealand brand.
People who own authentic Wools of New Zealand products can rest assured of the integrity of their fibre. But transparency goes both ways. As farmers we want to know that after all the hard work somebody gets pleasure and values the fibre, we, and our sheep create. It takes a lot to grow great wool, so we love knowing at adds value to somebody’s life.
Choosing an authentic Wools of New Zealand carpet rewards the Kiwi farmers who grew your wool.
Hear what some of our farmers have to say about growing authentic Wools of New Zealand wool.
Hannah and Richard Coop of Okepuha Station near Mahia and Hamish Guild of High Peak Station discuss why farming with nature is so important.
Wool is an excellent sound absorber and can reduce noise by up to 55%, creating a more relaxing environment.
Due to the millions of wool fibres in textiles such as carpets, curtains and cushions, wool is one of the most effective materials for controlling noise indoors. The complex make-up enables it to absorb sounds over a wide range of frequencies making it a popular material in shared spaces such as offices, libraries, hotels, and homes.
It takes skill and great wool to make an awesome carpet. It all starts on our farms where most of the hard work is done by our sheep. It takes most a year for a sheep to produce a fleece. Sheep convert grass into wool as part of a natural carbon cycle, we humans borrow the wool during its life as a carpet.
This little video shows how we get from lush green grass to a carpet for your home.
Growing Wools of New Zealand fibre is actually reducing greenhouse gas, which is kind of cool.
Our wool is great for the environment. Wool is a rapidly renewable and 100% biodegradable material.
Recent studies show it also helps to keep the planet cool.
Wool is made by sheep. Sheep eat grass (which traps C02) and turn it into wool, which contains 51% carbon, and then there are the trees...
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