Wools of New Zealand is 100% owned by the farming families who grow our wool, and like all New Zealanders, they care about passing on our world to the next generation in as good, if not better, condition than it is now. By being accountable, traceable and sustainable at all times, we aim to lead the world in growing the highest quality wool in the most environmentally sensitive way.


Our farms are audited to ensure excellence in animal husbandry. The families who grow our wool ensure their animals are treated with care and respect. 


The quality of our wool depends on the health and wellbeing of our farms and our animals. Wools of New Zealand farmers love working with animals and know that a healthy happy sheep produces superior wool. Through implementing our leading LaneveTM Integrity Programme and association with the Responsible Wool Standard, we are committed to animal welfare.


Wools of New Zealand fibre’s greenhouse gas contribution is 28% lower than that of wool grown in the UK.


Wools of New Zealand’s wool is grown and scoured in large volumes. Our farms average 4000 sheep producing a combined 14.5 million kilograms of wool. Our climate, our selected sheep breeds and our scientific methodology mean we can grow wool far more efficiently than traditional farms in other parts of the world.


Wool is a natural and rapidly renewable material. Our sheep grow a new fleece every year, creating wool from nothing but grass.


Wool is a natural fibre. Each sheep grows a new fleece each year that is shorn in the summer to prevent the sheep from getting too hot. Wool is keratin, the same basic chemical as human hair. It is a naturally occurring fibre that nature has ways to digest. Our wool can be recycled, then eventually returned to the soil to continue nature’s cycle.


Wools of New Zealand is traceable to the farms and the people who grow it. This means you can trust the products who carry our brands are ethically produced in a sustainable way.


Wools of New Zealand fibre is grown in perfect conditions with care taken to preserve our natural environment. We have implemented integrity programmes and partnered with industry specialists to ensure we are accountable, traceable and sustainable at all times. We want to reassure anyone who uses our wool that they’re choosing an ethically grown and sustainable product.


Wool is truly amazing, and New Zealand wool offers benefits for the health and wellbeing of humans, animals, and our planet.


Our wool is People Friendly; able to create a safe and relaxing environment thanks to its natural air filtering capabilities and sound absorption. Our wool is Style Friendly; incredibly efficient for dyeing and naturally stain resistant.


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