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Wools of New Zealand
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We are probably not who you think we are

Wools of New Zealand is a 100% New Zealand grower owned company.
We grow wool knowing its intended purpose and deliver it with innovation and integrity to international brands.

We connect consumers with the people who grow superior wool, doing so ensuring excellence in all aspects of sustainability.

Products that carry our wool can be recognised by our brands.

Wools of New Zealand

To be the leading innovative sales and marketing company for New Zealand Strong wool

Wools of New Zealand

Change the game – Strength through Innovation

We will ignite the potential of our natural fibre by connecting consumers with the grower, by building the brand story, discovering innovative uses for our wool through science with a focus on ethical, renewable and sustainable production.

Wools of New Zealand

Innovative | Passionate | Trustworthy | Transparent

Barry's Bay Estate
Wools of New Zealand

We grow beautiful natural wool fibre

Wools of New Zealand is owned by the people who grow our wool, farming families who are committed to sustainable farming practices and caring for the land so that it may be passed to future generations

Every farm is audited by AsureQuality, a New Zealand government owned Conformity Assessment Body, for:

Land Management, Animal Welfare, Social Responsibility and Transparency.

We connect consumers with the people who grow superior wool, doing so ensuring excellence in all aspects of sustainability.

Wools of New Zealand works to understand the needs of our customers so that our growers can prepare the ideal wool fit for the intended value chain and deliver the optimum performance throughout it’s life. Through our supply database we are able to identify which of our growers can best deliver wool to meet the requirements of individual products. By connecting our growers with supply partners we are able to communicate future market requirements to ensure our growers adapt on-farm methods to deliver the ultimate wool.

Wools of New Zealand

EU Ecolabel Wool

Wools of New Zealand has worked with EU Ecolabel to develop the world's 1st on farm accreditation system for greasy wool.

We produce wool for specific clients who require that only certain EU Ecolabel approved chemicals and processes touch their products in order to be compatible with important labels such as EU Ecolabel.

We realised that the best way to ensure our wool is fully sustainable is to grow it accordingly and then to partner with the wool scour to ensure full tranpsarency and integrity is maintained through to the customer.

The benefits of wool

Wool has some amazing features built in by nature...

Wools of New Zealand

Wool textiles act as a natural air filter, trapping allergens such as dust and pollen and keeping them out of the breathing zone

Wools of New Zealand

Wool does not burn until its gets to 700 degrees celcius, even then it self extinguishes once the source of the fire is removed.

Wools of New Zealand

Wool absorbs indoor contaminants and purifies the air of harmful gases locking them away for up to 30 years.

Wools of New Zealand

Wool textiles absorb noise and create warmth making your home or office the perfect place for relaxation, concentration and play.

Wools of New Zealand

Wools of New Zealand and Laneve

The Wools of New Zealand brand is internationally recognised as a mark of provenance and quality.

laneve logo

The Wools of New Zealand brand identifies products which are rich in wool from our New Zealand farms.

Laneve identifies products which are made from 100% natural fibres with all of the wool being traceable through transparent supply chains back to the farmers who grow it.


wnz innovation

We are innovating to create smarter wool value chains

We are doing some really clever stuff with wool. We work with our science partners to create new innovations that add value to wool and wool products.

Oritain

Oritain allows Wools of New Zealand to prove the authenticity and provenance of products that contain our wool and therefore protect textile and retail brands and ours from false claims and fraudulent activity.

By measuring the properties of wool when it leaves the farm and comparing it with products from the market we can tell if those products contain authentic wool and if not where that wool most likely originated.

The Oritain technology protects both Wools of New Zealand and the brands that work with us from fraudulent behaviour.

What's in the pipeline?

Very soon we are planning the launch of several exciting new technologies that will create more consistent wool colour as well as much brighter and cleaner wool, without compromising the environment.

We are developing innovations that will deliver superior colour fastness and other significant benefits to the products that carry our wool.

wnz innovation

Wool for a better world

We believe in better ways of doing things.

Wools of New Zealand have a long history of doing the right thing under the Wool For a Better World slogan. We have adopted sustainability and strong ethics into our company’s purpose and values and we seek out partners that have similar values to our own.

Through our wool shed talks we are assisting the farming community to create efficiencies in textile production through better farming practice.

Our work with EU Ecolabel has been a worlds 1st in creating a standard for Eco label greasy wool and challenging the world’s wool producers to adopt best practice wherever possible.

We were also behind Crumbwool carpet underlay which was developed with Anglo Recycling to turn carpet offcuts into underlay. The proceeds from Crumbwool are donated to the Woodland Trust.

Wools of New Zealand

Get in touch with us

Our team are here to help everyone have a great experience with our wool. Whether you are a farmer wanting to know about supplying your fibre, a manufacturer looking for innovation and a secure reliable supply or a retailer looking for products of exceptional quality and integrity give us a call or drop us an email...

Wools of New Zealand NZ

New Zealand

Wools of New Zealand Limited
PO Box 16819, Hornby, 8441

Aviation House, Building 1, Level 1, 12 Orchard Road
Christchurch Airport
8053
New Zealand

Tel +64 3 974 1805
Fax +64 3 344 0595


Wools of New Zealand United Kingdom

United Kingdom

Wools of New Zealand (UK) Ltd
Centre of Wool Excellence,
29 Little Lane,
Ilkley
West Yorkshire
LS29 8HX
United Kingdom

Tel +44 (1943) 603 888
Fax +44 (1943) 817 083

Wools of New Zealand North America

North America

Wools of New Zealand


Wools of New Zealand China

China

Wools of New Zealand China
Rm. 107 Golden Tower, No 1 Xibahe South Road
Chaoyang District
Beijing 100028
China

Tel +86 10 64402951
Fax +86 10 644 02912


Wools of New Zealand

Our Partners

We partner with international brands that carry our wool within great products.

laneve logo

Laneve wool is used by licensed companies to make beautiful and sustainable textiles.
Look for these brands to know you are purchasing authentic New Zealand wool
grown under the Laneve integrity system.

All products that carry the Laneve mark are 100% natural, crafted with wool that is traceable back to our farms.

Crucial Trading UK
Ulster Carpets
White Oak

Wools of New Zealand branded products contain no less than 80% wool, the majority of which is from our New Zealand farms.

The companies below are authentic Wools of New Zealand partners.

Crucial Trading UK
Camira Fabrics
cavalier carpets UK
Danspin
Ulster Carpets
international carpet
Lusola

copyright Wools of New Zealand Limited 2017